Southern Sips Co.
Investor Pitch Deck
Company Overview
Southern Sips Co., operated under the parent
company Southern Premier Group, is
launching a 7 Brew Coffee franchise to deliver
a fast, bold, and energetic coffee experience.
Located in Brandon, Mississippi, near the new
Brandon High School, this venture aims to
capture the thriving drive-thru beverage
market with premium service, a vibrant
atmosphere, and exceptional drinks.
Mission Statement
​
Our mission is to energize our community one
cup at a time. Southern Sips Co. is committed
to delivering an exceptional drive-thru
experience with fast, friendly service and
high-quality coffee that fuels our customers'
days.
Location Strategy
​
Strategically positioned on Highway 18 near
the new Brandon High School, the location
boasts high traffic flow, strong visibility, and
access to a growing population. The site is
ideal for targeting students, commuters, and
local families seeking quick, quality beverages
in a modern drive-thru format.
Competitive Analysis
​
Brandon, MS features several coffee outlets,
including Starbucks, Cups Espresso Cafe, and
Donut Planet. However, there is a noticeable
gap in drive-thru-focused, high-energy coffee
experiences. 7 Brew offers a unique, vibrant
brand and service model that distinguishes
itself with fast service, an upbeat atmosphere,
and specialty drinks. Our location will cater to
students, commuters, and professionals with
limited competition in this format.
Financial Projections
​
-
Estimated Startup Costs: $887K - $1.85M
-
Franchise Fee: $45,000
-
Projected Annual Revenue: $2.36M
-
Estimated Net Profit: $354,000 (15% margin)
-
Break-even is expected within the first 12-18months of operation, assuming optimal site selection and operational efficiency.
Investment Opportunity
​
-
We are seeking capital from both private
investors and commercial lenders to fully fund
development. -
Investment Range: $250,000 – $1,000,000
-
Equity Stake or Fixed Return Options Available
-
High Traffic Location + Strong Brand =
Significant ROI Potential